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CTR: Click Through Rate:
- it is used to evaluate the quality of the advertisement.
- It is calculated by dividing the number of clicks by the number of impressions.
- Gives you an estimate of how many times your advertisement is clicked.
- CPA: Cost Per Acquisition:
- It is used t evaluate the effectiveness of the bidding strategies.
- It is calculated by dividing the total money spent by the total number of conversions.
- It gives you the average cost per conversion.
- CPM: Cost per Thousand:
- Cost per thousand ad impressions.
- Click Fraud
- It is the sending of fraudulent links generated artificially, to a PPC listing
- The purpose is to raise money for the site that is hosting the ad and even to financially hurt the advertiser.
- Geo Targeting
- When specific ads are meant for people only and are not available anywhere else.
- Impressions
- The placement of an advertisement on the page.
- It is a measurement of cost on a per click basis.
- Max Bid
- The most that an advertiser is willing to pay for every click.
- Negative Match
- A sort of keyword matching where ads are never matched with searches that include the specific negative keyword.
- ROI: Return on Investment:
- Your profit from a particular advertising campaign.
- It is calculated by removing the cost divided by investment from the revenue.
- Tracking URL
- A URL that incorporates that keyword search query.
- It is used to track what keywords and phrases result in traffic.
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