Keyword as the name suggests is a crucial and basic element to successful SEO campaign. It is fundamental to search engines as the latter corresponds to the search strings against it. While writing, employ the keywords wisely after doing a keyword research. A wisely thought keywords could optimize the number of visitors to your page. Keyword research consumes a lot of your precious time but its payoffs outweigh the time and efforts you put in. Do not infuse your web page content with keywords as redundancy would kill. Confine the usage according to the required keyword density per page. On an average, a 300 word article should contain 1%-5% of keyword density.
One can use keywords in multiple ways as per ones need. There are basically two different kinds of keywords based on their usage- on page and off page. You can employ on page keywords in your web pages, posts, links, images and even videos. This serves SEO and SEM strategies. Off page keywords are generally used I article marketing, social media, commenting and other advertising strategies. These are external to one’s website.
A proper keyword usage helps you in long run. A clear understanding of what kind of keywords the audience generally uses while searching for a particular content can help you write web content with rightly used keywords. Thus, can assist in selling your content in a better way.
The biggest benefit of right keyword is that it can make your content show up on the top of the other internet content. There are many web content tools which can help you arriving at the relevant keyword. Always bear in mind that keywords should neither dilute nor concentrate your content page. It should be used in moderation as per the required density. Thus keywords play in your interest not just marketing your content but also fine tuning your content to reach the multitudes in a faster way.