You’d be surprised at how often the basics of PPC campaigning is often over looked. Given below are three things that are overlooked and ignores more often than any other aspect of PPC campaigns: Continue reading “4 PPC Essentials”
1- Don’t use trademarked phrases in your campaign. This way you’ll stay out of legal trouble and also trouble from search engines.
2- Saying that the product or service you are advertising is more effective. Reports show that the when the word free is put up on an advertisement, the conversion rate is higher, therefore more effective. Continue reading “6 things you should know about PPC”
The most important thing about a PPC strategy is that it is not a one shot thing. Just like any other strategy, it is long and requires a fair amount of patience for a good result. And just like any other strategy, it also is the result of a process that focuses on PPC copywriting, click through rates among other factors. Continue reading “PPC Conversion Process”
What you should ask your Consultant during a PPC audit
PPC auditing sounds rather simple in lay man’s terms, but once it starts, the list of questions just keeps getting longer. Here we are giving you a list of questions to start off with: Continue reading “What you should ask your Consultant during a PPC audit”
PPC advertising is one of the most popular modes of advertising in the current Internet scenario. The origins of PPC lie in the idea of PPO (Pay Per Order) marketing technique where the advertiser paid only for the orders he received. While this did not do very well in the era of the Radio and the TV, the idea when adapted to the Internet did quite a number on the profits gained by the advertisers. Continue reading “The Growing Popularity of PPC Advertising”
Let’s start right from the top: What is Click Fraud?
Click Fraud happens when a person or a computer program emulates a user by clicking on an advertisement for malicious purposes and instigating an improper charge per click. It is connected to the Pay-per-Click Marketing Strategy and makes this strategy a double edged sword. Continue reading “Understanding and Avoiding Click Fraud”
The deadline when launching any new site is the day it goes live on the web. But just llike anywhere else, it is the weeks before the D-day that is more stressful than the actual day of the launch itself. There are simply too many things that need looking after to not forget anything at all. This is why we have compiled a list of 5 things you MUST do before you launch your website: Continue reading “The Prelaunch Checklist”
The internet is getting more and more influential by the day and tapping into its potential is more important now than ever before. In order to do this, people are getting more and more creative with their ideas. One of the most popular ideas now is Pay Per Click Campaigning. Continue reading “Yellow don’t mean gold!”
The most important thing about a Pay Per Click Campaign is a strategy. Just like every advertising campaign, having a good strategy will enable you to go far when it comes to PPC. The trick here is to learn from the mistakes people have made and keep the costs of the campaign itself down. Continue reading “PPC 101”