Get rid of the notion that one size fits all. One size can never fit all with so many preferences and customizations being made mandatory. One individual cannot perceive in the same lines as the other. A particular set of audience may not take the message if it is not intended directly. Continue reading “Convey yourself directly to your audience by flashing a right message.”
Twin content or duplicate content is broadly referred to collateral content chunks inside or over domains that either wholly compeer other content or are closely alike. The duplication of content could be very nettlesome at times; however, there are many ways to get rid of this teasing twinned content. Continue reading “Best ways to carrying off teasing twinned content”
There are two ways of dealing with negative comments that are put up about your company: the first is sending them a very rude, hot-headed message about taking that message down and threatening legal action. This will probably not take you anywhere. Continue reading “Dealing with Negative Comments”
The whole idea of content marketing really is making sure the largest number of people read it. When someone says that a particular content has gone viral, it just means that that content has been read by a lot of people in a very short span of time. There are various techniques that result in content going viral; these are just three among many more: Continue reading “3 Things That Make Content Go Viral”
- READ, a lot: Nothing but prolific writing is going to help you go from a mediocre writer to a good one. Try to read as much as possible when you are not writing. Read anything you can lay your hands on; diversity is the key. Of you have other stuff you need to be doing and cannot really set aside time specifically to read, use an audio book while you were doing what you were doing.
- Plan ahead when you write: It is of great importance because half the battle is won when you plan your writing, decide what you want to write and stick to it.
- Short Sentences: More often than not, short sentences are more effective when stressing and putting across a particular point than long drawn out big sentences. All in all, direct, to the point sentences have a bigger audience.
- Know your audience: Understand who you are writing for and tailor your work to fit them. If your audience have been, for example, the Internet Marketing scene for years, you wouldn’t have to explain what PPC was every time. But if it is a blog post that is directed that everyone, you might want to explain the PPC is Pay per Click.
- Distil: take all your notes and distil them. What should remain at the end is the stuff that you can use directly, quotes, polls, fats and points. If you have your first draft sitting in front of you, highlight them in that for convenience.
- Make sense: Ensure that what you are saying is not vague and drifty. Make it worth someone’s time to read what you have to say. Of why are you really writing anyway?
A part of your content marketing strategy, ensure that by all means you have the following aspects in it:
Search Engines: it is very important that when you are writing content that it comes up when someone is searching for information about the same topic. Making this possible is called optimizing the content for Search Engines. Continue reading “Content Marketing Must Haves”
When blogging to support SEO it is essential to understand a few steps that will prove instrumental in determining how popular your blog will be.
The first of these is the most important thing: relevance. If you are using your blog post to link to your website, ensure that the post is related to the page you are linking it to. Writing a random article and connecting random words to external pages will not go anywhere. Continue reading “When Blogging to Support SEO…”
Copywriting for SEO is a process where text is written in such a way that it reads well for the surfer, and also targets specific search terms so as to rank highly in the search engines for the targeted search terms. The whole deal with SEO copywriting is the creation of [pages with actual content and information rather than a random page with nothing but keywords scattered around in the page. Continue reading “Back to the Basics: Copywriting for SEO”
Let’s start at the beginning: what is Content Marketing? It is the creating and the sharing of content for the purpose of engaging a potential customer. This can be any sort of content really, whitepapers to podcasts, webinars and newsletters. Continue reading “Content Marketing 101: Is it worth it?”
How do you get your readers to actually read what you’ve written? A tasteless boring, bland copy is most likely to be forgotten and what’s worse, it could just not be read! So what do you do to spice up your copy? Here’s how: Continue reading “Sugar and Spice and Everything Nice?”