5 tips for effective social media marketing
Why even venture into the realms of Social Media you ask? Because social networking beats checking emails as the most popular internet activity; because there are over 350 million people on Facebook; because Twitter has over 18 million users…the list is endless.
- Blogs: it will give a personal touch to your company. When you have a company blog it will make it seem like an individual rather than a random organisation which is represented by their products. What to write on them is a major question. Most often than not, the concerns of your customers, your potential clients could go on your blog. This allows your clients to build trust with you.
- Facebook fan pages: it is controlled and monitored by you so you can make it as fun or interactive as possible. And since it is public, contrary to user pages, it shows up on searches and thus really popular. Creating a Facebook fan page is easy and free, what other reason are you looking for?
- Social bookmarking: getting into the top pages of digg.com, reddit.com and stumbleupon.com, among others, is a good way of popularizing your site. Once you get on the top pages, you will be visible to a lot of people. This only means that you are likely to get a lot of leads
- Tweet and often: the more you tweet, the better, because Twitter is the fastest growing social media site currently. The more transparency in your tweets and in your conversation, the better your clients will be inclined to connect to you.
- Guest blogging. Guest Blogging is one of the most effective methods to get noticed. Because the high traffic blogs require fresh content to stay on top of their game, they will gladly accept good content that is original. This will give you the boost your site will require.
Don’t ignore your social media strategy, it is not as insignificant as you think.
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