Your logo, if you really think about it, is who you are, in every sense of the term. It not only gives your company a face and is a visual representative, but is also meant to create a lasting impression on your customers and potential customers.
The whole logo thing started off with rulers stamping their initials or even their profiles onto coins and currency. It then was picked up by traders and merchants to mark their goods and finally, it has now become a trademark of a particular brand or company. The purpose of having a logo and branding it is to allow for maximum number of people to identify the company.
A unique logo is probably the best thing that a company can do to make its mark in the minds of the potential customers. A simpler the idea and the more unique the idea, the more likely it is to hold the attention of people. Since the logo is not just the name of a company put in a fancy font, and represents the work ethic and values of the company, it needs to be done in such a that a lot is communicated through one logo.
The process of getting a logo done is not limited to giving the person who is designing it the name of the company. Even before a primary draft is drawn up, the basic colours and idea of the logo must be established. Once the basic premise of what the company is seeps into the logo’s idea, it ready to be drawn up. You should pay attention to whether the logo is paying attention to the ideals of the company, if the logo’s colours are identifiable and reflect your company’s colours and lastly, if the logo is legible and simple.
There’s not really much that can go wrong when it comes to creating a logo for a company so long as the designer and the company are on the same page with respect to idea.
