Advancing the business
Getting ranked in the search engines
Receiving multiple links
Expecting crazy traffic to the site.
I guess these are the ultimate and basic goals of any local business website out there in the online market. Whe it comes to materializing this wish list, it comes bit expensive. Business strategies employed are different from company to company and not all local business owners are ennobled to such sumptuosities of the big business owners. What if you get hold of alternate ways which comes to you relatively easy and cost not a single dime? Seems interesting!
Imbibe the location mantra. Make your business closer to your target audience meaning make your business easily reachable and accessible.
Try all the direct and indirect sources of business promotion. Put some efforts to get there out to the masses. Have your URL flashed on your business card so that you can handover directly on meeting a prospective customer.
Get started with a google and yahoo account on Google Local and Yahoo Local respectively by entering company name, site, address and phone number. By this you get a map listing for your company.
Yellowpages.com has a most trusted recognition for years and getting your business listed can fetch you large customer base.
Have your own blog in order to gain a wide exposure. Blogs are potential promoting tools to attract visitors, readers and subscribers who may eventually turn into prospective clients.
Explore Squidoo, which offers a platform and easy interface for you to brief out your products or services directly to anyone.
Create your own a LinkedIn profile where you can network with other huge networks or individuals. This way, you can expand your circle and make yourself known among the circles of other network circles.
Put in a catchy business phrase and your URL in your email signature. This will help the recipient to understand who you are and what you do.
Think of getting reviews on your products or services. Boost your loyal customers to write reviews on your services. This brings a wide customer traffic tot eh website.
Ensure that you deliver a quality and timely service or product. Always try to improve your service based on the customer feedback. Be attentive to what your customers think of your service and act accordingly. This way you will never be short of customers.
Employ billboards effectively near the significant and happening areas, highlighting your products and the discounts offered.
By practicing the above consistently, you can promote your local business wisely.