ORM is all about looking great on the Internet, but talking wholly and solely about you and your company can get a little boring at times. While positivity and positive information is good, a long strain off only positive search results can sometimes be unbelievable and downright suspicious.
The whole idea of Online Reputation management is to throw a bunch of half made up, half real positives said about you, but to make them come up as naturally as possible when they are asked for. To do this you need to employ a strategy more complicated than: find negativity-destroy. Something more diverse is the call of the day.
This is where the whole idea of using news updates to achieve this purpose fits into the picture. The only and the best thing to do here is to create results for search engine queries that are natural and simple. There are two ways of creating a favourable impression. The first is to have true/false positive results mob the viewer who is looking for you, which will automatically make him suspicious of you. And the second is to create results that are neutral, which will automatically by a good thing for you.
To do this, we’re going to talk about two things: press releases aiding ORM and news stories doing the same. In the case of the first, what press releases do is get the attention of the media. This in turn appears not as a part of something that is on your site, giving it more value in the eyes of the readers.
In the second case, news stories get wide spread attention from people from the local community. Being involved with the local community and actively participating in events allows you to gain the personal humane tough required for companies. This also creates a very favourable impression on your company.
Incorporating the aspect of news in your ORM strategy is a definite ‘thumbs up’ idea. Although it could work out to be more expensive than some of the other strategies, it is very very worth it.