The ABC of Social Media Marketing:

A: Avatar: The username and the image associated with the person online; a pictorial representation of the person.

B: Blog: Comes from the words ‘web log’, could be a commentary, description of events or any other material, usually handled by an individual in a company.

C: Chat: Communication on the internet usually via instant messaging

D: Default settings: settings that are present at the beginning, usually considered the lowest common settings

E: Embedding: Adding a code to a web page so that a picture or a video may be displayed.

F: Feed: a data format used to update readers about new content from a page.

G: Gadgets: applications that can be placed in other applications that allow you to perform functions of many sorts, sometimes specific to the company.

H: Hashtags: convention for adding additional context and metadata to tweets.

I: Instant Messaging: The tool that allows you to chat.

J: Joining Up: signing up with a particular website to have access to utilise their tools and widgets etc.

L: Lurkers:  people who visit forums and blogs but leave without commenting.

M: Micro Blogging site: a website, like Twitter that allows for micro blogging, i.e., blogging in small amounts.

N: nptech: acronym for Non-Profit technology

O: Open Media:  Media that can be shared freely usually under the creative commons law.

P: Permalink: A Permanent link to a blog entry.

Q: Quantcast: Measures the traffic received by the URL.

R: RSS Reader: aggregates information from the RSS feeds into one page.

S: Sharing:  Offering other people the use of one’s work.

T: Tags:  Keywords attached to a blog post to categorize them.

U: Unique Resource Locator: technical term for a website.

V: Videoblog:  A Blog that contains video entries.

W: Webinar: Short for Web-based seminar.


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