Primary and Secondary Call-to-Action Buttons

Let’s first what kind of buttons are what kinds of buttons:

Primary Call-to-Action buttons are those that are meant to plead a direct action from the user. For instance, if the site in question was one where the user could select various items to buy them, the primary call to action on every page where the selection takes place would be the ‘Add to Cart’ button. Continue reading “Primary and Secondary Call-to-Action Buttons”