The Growing Popularity of PPC Advertising

PPC advertising is one of the most popular modes of advertising in the current Internet scenario. The origins of PPC lie in the idea of PPO (Pay Per Order) marketing technique where the advertiser paid only for the orders he received. While this did not do very well in the era of the Radio and the TV, the idea when adapted to the Internet did quite a number on the profits gained by the advertisers. Continue reading “The Growing Popularity of PPC Advertising”

The Prelaunch Checklist

The deadline when launching any new site is the day it goes live on the web. But just llike anywhere else, it is the weeks before the D-day that is more stressful than the actual day of the launch itself. There are simply too many things that need looking after to not forget anything at all. This is why we have compiled a list of 5 things you MUST do before you launch your website: Continue reading “The Prelaunch Checklist”

PPC 101

The most important thing about a Pay Per Click Campaign is a strategy. Just like every advertising campaign, having a good strategy will enable you to go far when it comes to PPC. The trick here is to learn from the mistakes people have made and keep the costs of the campaign itself down. Continue reading “PPC 101”