Web conferencing has become more common than ever before in today’s world. The biggest advantage obviously is the fact that it saves time spent travelling and is easier to access for a larger group of people. But the reasons for their popularity are:
1- Interaction between clients and the organisation: One of the biggest areas where web conferencing is popular is that of client relations. While when selling your product, there is nothing that can duplicate the advantages in terms of personal relationships, web conferencing has been used in building the connection in the post-sale period.
In a lot of cases, a web conferencing has been used to get better feedback from the client and ameliorating the product/service. It improves efficiency and productivity of the product/service and those that are associated with it.
2- Location no longer an impediment: Location and geographical distance becomes less of an impediment when it comes to web Conferences. Since it doesn’t actually require the physical presence of the person, web conferences are a big step forwards in making the distance between employees a complete non-issue.
3- Application sharing: Application sharing is a very convenient web conferencing tool. It allows you to share desktops and documents with everyone involved in the conference. This ensures that everyone is on the page, physically and metaphorically. This helps in keeping the meeting on level.