True: The goal of both B2B and B2C is to sell something to Customers<\/p>\n
True: Customers, in both cases, are people.<\/p>\n
False<\/strong>: B2B and B2C is essentially the same.<\/p>\n Listed below are 3 major DIFFERENCES between a B2B buyer and a B2C buyer.<\/p>\n 1-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>B2B:\u00a0<\/strong>They are relationship driven. When talking to a company to use your services or your product, you should know that the focus is on having a long relationship with them rather than a one stop sale. The idea is to build goodwill and prolong communication with them.<\/p>\n B2C:\u00a0<\/strong>The focus here is the Product. They are product driven; the transactions are shorter and more temporary. The need is to get the interest of the customer easily and retain it only until the transaction is complete<\/p>\n 2-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>B2B:\u00a0<\/strong>High interest in the product. The typical customer in a B2B transaction knows a lot about the product. It is important that the marketing copy talks to an audience that is sophisticated and smart.<\/p>\n B2C:<\/strong>\u00a0A typical B2C client considers the price, which is a big decision making factor when it comes to B2C sales.<\/p>\n 3-<\/strong>B2B:<\/strong>\u00a0The most important difference is the perspective. With the B2B customer, the markers for a purchase are profitability and enhanced productivity. This means that that on the selling end a rational offer needs to be made.<\/p>\n B2C:\u00a0<\/strong>For B2C customers,\u00a0<\/strong>it is more about enhancing comfort and determining the value of the product itself. The focus then should be on projecting the best quality and a better price than the competitors.<\/p>\n","protected":false},"excerpt":{"rendered":" True: The goal of both B2B and B2C is to sell something to Customers True:…<\/p>\n","protected":false},"author":1,"featured_media":1197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[14],"yoast_head":"\n