What you should ask your Consultant during a PPC audit<\/p>\n
PPC auditing sounds rather simple in lay man\u2019s terms, but once it starts, the list of questions just keeps getting longer. Here we are giving you a list of questions to start off with:<\/p>\n
\u2022 What am I getting for my monthly rate?<\/p>\n
\u2022 Will I have access to my PPC account?<\/p>\n
\u2022 How do you track PPC activities?<\/p>\n
\u2022 How do you manage negative keywords?<\/p>\n
\u2022 Do you actively managing bids?<\/p>\n
\u2022 Are your Quality Scores at reasonable levels?<\/p>\n
\u2022 Are the keywords getting too expensive?<\/p>\n
\u2022 Do you have experience with geo-targeting?<\/p>\n
\u2022 What is the contract length?<\/p>\n
\u2022 What else do you do?<\/p>\n
This should keep the ball rolling! But make sure that you understand the sontract properly before you sign up for anything. The worst thing that could happen is going \u201cI did not know that this was a part of your service\u201d or \u201cBut you did not tell me about this before!\u201d<\/p>\n
Don\u2019t let that happen to you! Even if it is asking the same question the second time, it is still okay. After all, it is your money!<\/p>\n","protected":false},"excerpt":{"rendered":"
What you should ask your Consultant during a PPC audit PPC auditing sounds rather simple…<\/p>\n","protected":false},"author":1,"featured_media":1077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[42,27,45,36,33],"yoast_head":"\n