{"id":102,"date":"2012-01-06T10:48:04","date_gmt":"2012-01-06T10:48:04","guid":{"rendered":"http:\/\/45.113.122.180\/~prospectz\/blog\/?p=102"},"modified":"2025-02-13T13:23:44","modified_gmt":"2025-02-13T13:23:44","slug":"10-super-important-pay-per-click-terms","status":"publish","type":"post","link":"https:\/\/www.prospectz.com\/blog\/10-super-important-pay-per-click-terms\/","title":{"rendered":"10 Super Important Pay Per Click Terms"},"content":{"rendered":"<ul>\n<li><!--more--><strong style=\"font-size: revert; color: initial;\">CTR:<\/strong><span style=\"font-size: revert; color: initial;\">\u00a0<\/span><em style=\"font-size: revert; color: initial;\">Click Through Rate:<\/em><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>it is used to evaluate the quality of the advertisement.<\/li>\n<li>It is calculated by dividing the number of clicks by the number of impressions.<\/li>\n<li>Gives you an estimate of how many times your advertisement is clicked.<\/li>\n<\/ul>\n<\/li>\n<li><strong>CPA:\u00a0<\/strong>\u00a0<em>Cost Per Acquisition:<\/em>\n<ul>\n<li>It is used t evaluate the effectiveness of the bidding strategies.<\/li>\n<li>It is calculated by dividing the total money spent by the total number of conversions.<\/li>\n<li>It gives you the average cost per conversion.<\/li>\n<\/ul>\n<\/li>\n<li><strong>CPM:\u00a0<\/strong><em>Cost per Thousand:<\/em>\n<ul>\n<li>Cost per thousand ad impressions.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Click Fraud<\/strong>\n<ul>\n<li>It is the sending of fraudulent links generated artificially, to a PPC listing<\/li>\n<li>The purpose is to raise money for the site that is hosting the ad and even to financially hurt the advertiser.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Geo Targeting<\/strong>\n<ul>\n<li>When specific ads are meant for people only and are not available anywhere else.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Impressions<\/strong>\n<ul>\n<li>The placement of an advertisement on the page.<\/li>\n<li>It is a measurement of cost on a per click basis.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Max Bid<\/strong>\n<ul>\n<li>The most that an advertiser is willing to pay for every click.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Negative Match<\/strong>\n<ul>\n<li>A sort of keyword matching where ads are never matched with searches that include the specific negative keyword.<\/li>\n<\/ul>\n<\/li>\n<li><strong>ROI:\u00a0<\/strong><em>Return on Investment:<\/em>\n<ul>\n<li>Your profit from a particular advertising campaign.<\/li>\n<li>It is calculated by removing the cost divided by investment from the revenue.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tracking URL<\/strong>\n<ul>\n<li>A URL that incorporates that keyword search query.<\/li>\n<li>It is used to track what keywords and phrases result in traffic.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[28],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Super Important Pay Per Click Terms<\/title>\n<meta name=\"description\" content=\"Become a PPC expert by using these 10 terms: CTR, CPA, CPM, click fraud, geo-targeting, impressions, max bid, negative match, ROI, and tracking URL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prospectz.com\/blog\/10-super-important-pay-per-click-terms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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