True: The goal of both B2B and B2C is to sell something to Customers
True: Customers, in both cases, are people.
False: B2B and B2C is essentially the same.
Listed below are 3 major DIFFERENCES between a B2B buyer and a B2C buyer.
1- B2B: They are relationship driven. When talking to a company to use your services or your product, you should know that the focus is on having a long relationship with them rather than a one stop sale. The idea is to build goodwill and prolong communication with them.
B2C: The focus here is the Product. They are product driven; the transactions are shorter and more temporary. The need is to get the interest of the customer easily and retain it only until the transaction is complete
2- B2B: High interest in the product. The typical customer in a B2B transaction knows a lot about the product. It is important that the marketing copy talks to an audience that is sophisticated and smart.
B2C: A typical B2C client considers the price, which is a big decision making factor when it comes to B2C sales.
3-B2B: The most important difference is the perspective. With the B2B customer, the markers for a purchase are profitability and enhanced productivity. This means that that on the selling end a rational offer needs to be made.
B2C: For B2C customers, it is more about enhancing comfort and determining the value of the product itself. The focus then should be on projecting the best quality and a better price than the competitors.
