Many of us have noticed that sometimes, when the page we are looking for is not found, the screen shows that the page we are trying to trace is not there. Then there comes a page on the screen flashing “404 error page”. Continue reading “A tailor-made 404 page (Too lengthy. Details are spanning a word limit of 700 odd)”
One should never understate the importance of customers. Your business exists just because of your customers and it succeeds because of retaining your customers. As per the survey, the returning customers get you the maximum number of new customers by their word of mouth. Continue reading “Check out your customers’ satisfaction index to retain them better.”
5-Keywords: Ensure that there are enough Keywords in your content. Before you read any further, just because this point says put keywords, does not mean that every second in every line is a keyword. DO NOT be an example for Keyword stuffing, it is not illegal, but frowned upon by everyone (not to mention your readers who will get mighty bored of you do). Continue reading “5 Things You Must Check For Before You Publish That Post”
Useful content on your front page is biggest factor that will hold your visitors on your home page. When you are making the home page of any site you have to remember that since it is the first page that your visitor would visit (usually), it is recommended that content that explains what the site is all about, making it relevant to the business you are in and the product that you are selling.
Stay with your topic, don’t keep going off topic in your content, more so on your front page. If your site is selling football equipment, don’t beat around the bush talking about how football is a great sport and about how many people like playing it. This is also considered deviated from the topic, although you are still talking about football, because the site is selling equipment and as much as you may love it, it’s still not about the game itself.
A search box is an essential if you have you are making the site for the benefits of the users. A search box just makes it easier for users to find things on the site. Saving the time of the user is always high on the priority list of the designer.
The Response time of a page is very important in determining whether a visitor will stay on your website. If a page takes too long to load, a user will get frustrated and the possibility of them leaving the site before it gets loaded increases.
Everything you put on the page should be there for a reason. Whatever you put on the page should have a reason of being there. Use this to put interesting images and buttons to direct the visitors to your call-to-action zones.
10-Check the site for errors: It is important that every bit of the site as error free as possible. It is things like missing sentences, incomplete words, unclear text and the wrong code that might ruin the whole page. One of the last steps of web designing is checking every bit of the page from the front (what it looks like to the rest of the world) and the designer’s end for any possible fumbles and mess ups before launching the site. Continue reading “10 Rules to Live By When Designing”
- CTR: Click Through Rate:
- it is used to evaluate the quality of the advertisement.
- It is calculated by dividing the number of clicks by the number of impressions.
- Gives you an estimate of how many times your advertisement is clicked.
- CPA: Cost Per Acquisition:
- It is used t evaluate the effectiveness of the bidding strategies.
- It is calculated by dividing the total money spent by the total number of conversions.
- It gives you the average cost per conversion.
- CPM: Cost per Thousand:
- Cost per thousand ad impressions.
- Click Fraud
- It is the sending of fraudulent links generated artificially, to a PPC listing
- The purpose is to raise money for the site that is hosting the ad and even to financially hurt the advertiser.
- Geo Targeting
- When specific ads are meant for people only and are not available anywhere else.
- The placement of an advertisement on the page.
- It is a measurement of cost on a per click basis.
- Max Bid
- The most that an advertiser is willing to pay for every click.
- Negative Match
- A sort of keyword matching where ads are never matched with searches that include the specific negative keyword.
- ROI: Return on Investment:
- Your profit from a particular advertising campaign.
- It is calculated by removing the cost divided by investment from the revenue.
- Tracking URL
- A URL that incorporates that keyword search query.
- It is used to track what keywords and phrases result in traffic.
In this last segment of Turning Back Time, which focuses on going back to the basics of Social Media Marketing, we are going to talk about planning your SMM strategy. Continue reading “Turning Back Time : Fail to Plan, Plan to Fail!”
The basic SMM stuff: the three major dos and the don’ts
1- Add value to the communities that you participate in. When you write comments, and say stuff that is related to the conversation and make intelligent remarks, it reflects well on your company which you represent. Be yourself, but also be the adult you need to be when representing your company.
2- Ensure that what you say or do, across any platform, is more focussed on quality rather than quantity, because it is quality that matters and not quantity all the time. Ten meaningless posts on the same thing will equate to one quality post on the same thing. Go figure!
3- Make sure that the content that you put up is original and unique so that people ACTUALLY read what you have to say. Repeated, copy pasted, plagiarized work is not going to make your readers interested in you or your company
1- Spam. Nobody likes getting spam; nobody reads spam; nobody cares about spam; so…don’t send spam. It is illegal and all it does is bring down the value of your brand and you definitely don’t want that.
2- Close your ears and shut yourself up. The purpose of your existence on the internet is listening to what your customers and potential customers have to say. Listen to them and react- make yourself useful on the internet.
3- Get into SMM unplanned. Make sure that even before you start your foray into SMM you know how to go about it. While it is true that everyone learns by trial and error, ensure that at least a basic structure is in place before you begin.
We’ve all become so attached to our computers and phones, logged on to a bunch of social media sites, it has become rather tough to imagine a life before it. With children often as young as 12 and 13 having accounts on them, it should really come as no surprise to you that this is the scenario. Continue reading “Turning back Time: Before the era of Social Media Marketing”
Freelance writing is not the same as a full time content writer doing the same. True, they both pretty much the same job, but the work of a freelancer is more often than not cut out for him, with barely any room to wriggle. Plus the freelance often isses out on what the latter picks up on the job sometimes. Continue reading “SEO Tips for Freelancers”